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What is Branding ?
Branding is more than colors and textures, styles and fonts. Though these represent the brand the foundation is the culture behind your mission. Your brand is identified through your vision and what your desire is for your business goals. Who are you seeking to assist? What are you seeking to achieve? This is the essence of your brand, its your story.
Brand identity is the voice to your business story. Once your story and mission collide you create a culture that naturally has a voice. This voice runs into all things marketing and promotions. Finding your brand voice is a journey of fine tuning your story, which is really your why. Why did you begin this journey? What inspired the business? This is so important to know, because once this is know your brand identity is birthed. Wherein you can now have a solid foundation to grow from. Now your website, social media, and marketing strategy will begin to take form.
It was not until the identity of my brand was established that i began to pick up traffic and community on our site. I have found that this is crucial in stepping out into the website scene and showcasing your business to the world.
Its really all about the story behind your motive, whats the type of person you want to reach with that story, but whats the heart behind it all. The heart is what many will relate to more than a product or service. Let the heart behind your brand be know today.
Not sure where to start in this development, download this Brand Guide today to learn more about how you can start birthing your brand identity.